Rimowa’s Emelie De Vitis on Its Seit 1898 Exhibition and Latest Never Still Campaign

In a historical first, German luggage brand Rimowa recently launched its maiden exhibition. Labelled ‘Seit 1898,’ the display, which opened at London’s 180 The Strand location, delves into the heritage and legacy of the storied house. Featuring a curated selection of over 100 pieces, including one-of-a-kind designs and prototypes from the label’s extensive archives, as well as some of its most iconic luggage models, the Seit 1898 exhibition offers an immersive journey through Rimowa’s illustrious 125-year history.

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