**Navigating Rimowa’s Storied Past and the Future of Travel**
Rimowa, the esteemed German luggage manufacturer, has embarked on a captivating journey through its rich history and contemporary vision with the ‘Seit 1898’ exhibition and the launch of its latest ‘Never Still’ campaign.
**’Seit 1898′: A Nostalgic Voyage into Rimowa’s Legacy**
The ‘Seit 1898′ exhibition, currently showcased at the NRW-Forum in Düsseldorf, Germany, offers a captivating immersion into Rimowa’s 125-year heritage. Visitors are taken on an evocative journey through the brand’s evolution, from its humble beginnings as a trunk maker in Cologne to its status as a global leader in luxury luggage.
Original artifacts, such as vintage suitcases, blueprints, and personal items belonging to the founding family, paint a vivid picture of Rimowa’s artisanal roots. The exhibition also highlights the brand’s unwavering commitment to innovation, showcasing iconic designs like the lightweight and durable aluminum suitcase, which revolutionized the luggage industry.
**’Never Still’: Embracing the Spirit of Modern Mobility**
Complementing the ‘Seit 1898’ exhibition, Rimowa’s ‘Never Still’ campaign captures the essence of contemporary travel. The campaign features a series of striking images and videos that celebrate the dynamic spirit of those who are constantly on the move.
The campaign’s protagonist, model and actress Cara Delevingne, embodies the ‘Never Still’ ethos with her adventurous nature and global perspective. The images portray Delevingne in various cosmopolitan settings, seamlessly transitioning between work, travel, and personal pursuits.
**Emelie de Vitis on Rimowa’s Legacy and Future**
In an exclusive interview, Emelie de Vitis, Rimowa’s Chief Marketing Officer, shared insights into the brand’s heritage and its vision for the future of mobility.
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