**RIMOWA’s ‘Seit 1898’ Exhibition: A Journey Through Time**.
RIMOWA, the iconic German luggage brand, has unveiled a captivating exhibition titled ‘Seit 1898’ at its flagship store in Berlin. The immersive experience takes visitors on a journey through the brand’s rich history, showcasing its evolution from a humble trunk maker to a global luxury brand..
Upon entering the exhibition, visitors are greeted by a stunning display of vintage RIMOWA suitcases, each representing a different era in the company’s timeline. From the early wooden trunks to the iconic aluminum suitcases, the exhibition traces the brand’s technical advancements and design innovations over the decades..
Through a series of interactive displays, visitors can delve into the stories behind RIMOWA’s iconic products. They can learn about the meticulous craftsmanship, the use of innovative materials, and the collaborations with renowned designers that have shaped the brand’s legacy..
**’Never Still’ Campaign: Embracing Modern Nomadism**.
Complementing the ‘Seit 1898’ exhibition, RIMOWA has launched its latest marketing campaign, ‘Never Still.’ The campaign celebrates the spirit of modern nomadism, reflecting the evolving lifestyles of today’s travelers..
The ‘Never Still’ campaign features a diverse cast of creative professionals, adventurers, and cultural icons who embody the idea of being constantly on the move. The campaign visuals showcase RIMOWA’s latest Essential and Never Still collections, highlighting their functionality and adaptability..
**Interview with Emelie de Vitis, RIMOWA CEO**.
In an exclusive interview, RIMOWA CEO Emelie de Vitis shared her insights on the brand’s heritage, its focus on innovation, and the inspiration behind the ‘Never Still’ campaign..
On the ‘Seit 1898’ exhibition, de Vitis said, .
