**Farfetch Collaborates with 12on12 to Celebrate 50 Years of Hip-Hop’s Cultural Impact**.
**London, United Kingdom -** Farfetch, the leading global platform for luxury fashion, has partnered with 12on12, a renowned streetwear and sneaker retailer, to commemorate the 50th anniversary of hip-hop culture. This collaboration celebrates the significant contributions hip-hop has made to fashion, music, art, and society as a whole..
**The Cultural Significance of Hip-Hop**.
Hip-hop, a genre that originated in the Bronx, New York, in the 1970s, has evolved into a global phenomenon that has influenced countless aspects of modern culture. Its impact is evident in music, fashion, dance, art, and even language..
Hip-hop fashion has played a particularly influential role, with its unique blend of streetwear, sportswear, and high fashion. Iconic brands like Supreme, Stüssy, and Off-White have become synonymous with the hip-hop aesthetic, and their designs have been adopted by mainstream audiences worldwide..
**The Farfetch and 12on12 Collaboration**.
In recognition of hip-hop’s 50th anniversary, Farfetch and 12on12 have curated a special collection of streetwear, sneakers, and accessories that reflect the genre’s cultural impact. The collection includes pieces from renowned brands such as Nike, Adidas, Jordan, and New Balance, as well as exclusive collaborations with emerging designers..
The collaboration also features a series of exclusive content, including interviews with hip-hop icons, behind-the-scenes videos, and editorial pieces exploring the cultural significance of hip-hop..
**The Importance of Celebrating Diversity and Inclusivity**.
Hip-hop culture has always been associated with diversity and inclusivity, with its roots in the African American and Latino communities. This collaboration aims to celebrate the contributions of these communities to global culture and fashion..
By partnering with 12on12, a retailer known for its commitment to diversity and inclusivity, Farfetch is demonstrating its own commitment to these values. The collection features a range of brands and designers that reflect the diversity of hip-hop culture..
**Conclusion**.
The Farfetch and 12on12 collaboration is a testament to the enduring cultural impact of hip-hop. It celebrates the genre’s contributions to fashion, music, and society as a whole, and highlights the importance of diversity and inclusivity in the industry..
The collection is available now on Farfetch.com and in select 12on12 retail stores worldwide..
